Raw Earth Co. Our new company that now houses all of our brands, including Skin Juice, creating your one stop shop for clean, Australian made and cruelty free experiences.
We have been proudly making skin care for 23 years and are involved at every touch point of each products journey. This means we create powerful, potent formulations while unearthing the very best natural and organic ingredients green chemistry has to offer.
You shouldn’t have to choose between natural and performance skin care.
We set our own standard of beauty and we aren’t like other skin care brands as our products are made by us without compromise and fulfil three essential requirements, which are safety, purity and effectiveness. Our commitment is to use the healthiest natural, organic + cosmeceutical grade ingredients that are free from harmful chemicals and are not tested on animals.
Our story began back in 1996 with the creation of our unique brand, Skin Juice, a nutrient rich skin care range that feeds the skin like a healthy diet feeds the body.
Twenty-three years later, I’m proud to say that Skin Juice has grown to be stocked and loved in over 350 salons around Australia, with each plant powered product backed with the assurance it will meet your customer’s expectations. Our products have been tested and are constantly evolving over time with our perfectionist attitude. For example, some of our products are now at version 50.
While Skin Juice has been spreading its message of natural beauty, I was still frustrated with the misleading messages within the beauty industry, so I decided to create a one stop wellness shop for all your natural, Australian made and cruelty free skin care experiences that would have something for everyone to enjoy and feel connected to.
I have decided it’s time to set our own standard of beauty and celebrate the fact that we aren’t like any other natural skin care company.
I’m proud that we create the brands and manufacture them ourselves so we can guarantee no compromises are made within any of the production processes or the quality and purity of the ingredients used.
We now have multiple brands and we are already tending to new seed brands that are being nurtured for you to enjoy in the future.
Here at Raw Earth co my aim is to positively empower you with knowledge that you can take with you to make healthy skin care choices for the rest of your life.
We have created strong values within Skin Juice and these values will flow from one brand to another, while still giving each brand the freedom to write their own story.
Core raw values
Good and Healthy
We are connected to each product during its journey to you so we can ensure no compromises are made when producing the products in our own lab. Each formula we create is made with raw goodness and we only use healthy, real, natural and organic ingredients from the earth.
Our formulations are just as good due to what we leave out. We will never use harmful chemicals such as artificial fragrances or colours, or cheap synthetic ingredients such as PEGS, silicones, mineral oils, parabens and so on.
Our belief is that we are the sum of all our actions and creating Raw Earth co has enabled us to find our truth, giving us the freedom to care for the earth, people and animals while making clean skin care accessible and affordable for everyone.
Our mission is to positively challenge mindsets about the tricks behind marketing, exposing lies while empowering you with knowledge that you can take with you to make healthy skin care choices for the rest of your life.
We believe in redefining beauty through celebrating and expressing real beauty through positive empowerment. We don’t believe in objectifying people or portraying filtered versions of ourselves in the pursuit of happiness. We celebrate everyday extraordinary people and we are proud to say we are 100% celebrity free.
We are in the business of making people feel good about themselves and Raw Earth co believes in providing healthy self-care experiences that will help feed, heal and energise the body and soul as much as the skin.
We are staying true to our roots and assurance of quality and safety by remaining 100% Australian made and owned. We also value using Australian suppliers that are Australian made and owned. Our signature brightness represents the authentic ingredients used to create each Australian made bottle of goodness.
Innovate and Evolve
We are bold and brave and pave our own way to create innovative and potent formulas fused with green actives that are backed by science to be functional and exceed expectations.
Our RAW team are connected problem solvers with an inclusive mindset to enable Raw Earth co to be bold and brave, to grow and adapt to changing needs within the market. Through creation comes innovation.